The Ask

Attracting best-in-class business and talent

The goal for the Opportunities New Brunswick website is to act as an engine to accelerate interest in the provinces economic sector. ONB had a website that wasn’t doing them any favours; bottom line, it was difficult to navigate and to find relevant information. To attract world’s best-in-class business and talent to New Brunswick, ONB needed to show that they know what best-in-class looks like.

See the Website
The What

A clear value proposition for N.B.

New Brunswick is a great place to live and work. In collaboration with The Details Design, we developed a brand vision and easy to navigate bilingual website for ONB to clearly communicate with, and support businesses looking to expand within N.B.

The How

Keeping focus on what matters

ONB needed a website that is well organized and easy to manage so that they can focus on what matters: building relationships. We built a beautiful custom WordPress template that’s a breeze to keep up to date. I take pride in making my websites as easy to manage as they are navigate, and with the requirement for several bilingual web properties to be consolidated into this site, I developed an intuitive management system that didn’t even need a tutorial.

The Where

Serving business at home and abroad

We created a fully mobile-responsive bilingual site that’s presentation rich across all devices, without compromise. We make it easy to find where ONB will be next with a featured events calendar, and easy to discover what they’ve accomplished with fully searchable news and press releases sections with relevancy-based results. Lead generation is the name of the game, and so we developed a custom directory plugin to direct leads to the relevant ONB point-of-contact.