Eat. Sleep. Puck. is a collaboration with Ambit on an early concept social media campaign for a premier sports brand. The campaign picked up the slack for the 2012/13 NHL lockout, asking customers how they themselves live hockey. The campaign was edgy, and the branding needed to follow suit. The logo designs I created are hard-edged, clean, and structural. Communicating with hockey-related symbols, such as the crest, hockey sticks, pucks, as well as jersey inspired text, the logos induce a motion, a clashing of might, the cold chill of the arena.
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Ambit is a creative strategy collaboration- creategy if you will… or maybe strativity is more appropriate. Ambit provides a wide range of highly perspective services that realize that in today’s media landscape, no brand or campaign exists in a single form, focus, or media, but is informed by multiple spheres, relationships, and activators. With social media tools and incredible international connectivity, Ambit see’s an opportunity and importance for brands, services, and messages to be fostered and embraced, not simply created and projected.
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DowGeomatics specializes in GIS and geographical resources mapping in Squamish, British Columbia. The GIS field is booming in BC, and DowGeomatics needed a logo that was eye-catching, approachable, and communicated the companies pure passion for the outdoors.

This logo is absolutely full of stories. The mountains hark to an age of discovery, beckoning the viewer to come explore. The river in the foreground is life-giving, refreshing, and gold with richness. The north star, a symbol synonymous with mapping, has guided explorers for ages. In this logo, all these symbols combine to communicate clearly, quickly and effectively, what DowGeomatics stands for and is expert at- environmentally conscious mapping and analysis.

As a web developer, I am often tasked with creating easy to manage websites for clients who really don’t have much computer experience. A problem I often run in to is that these clients don’t have a proper image editing application on their computer, and there’s no way around it, you need to resize and crop your images for web. Photoshop is expensive, so that’s not an option, but an image editor is a necessary tool that you just can’t go without.

Fortunately for us all, Pixlr is a web-app that has everything you need in an image editor. Free, full of tools, filters, “retro” effects, and adjustment options, Pixlr does an amazing job at replicating Photoshop. At times it’s tough to tell the difference (the menus are even in the same order). While you won’t find batch automation or actions, and it slows down with super hi-res images, it’s that perfect recommendation for those who need to edit images for the web. Pixlr is Flash based, so make sure your Flash is up to date. Kinda ironic though, that one of Adobe’s programs has allowed for savvy developers to create a clone of another program, and offer it for free. Let’s hope for the whole Creative Suite!

Bruce Philp aka Brand Cowboy, is a prominent player in branding insight and critique. As the former chief of GWP Brand Engineering, Bruce has a life-time of experience under his belt when it comes to brand initiatives and strategy. When it came time for him to move on and pursue personal passions of writing, teaching, and public speaking, Bruce needed a personal brand that was as loud as him- bold, solid, prominent. He’s not afraid to say what he’s thinks of you or your ideas, and to be honest, you really should listen to what he has to say. With his recently published new book, Consumer Republic, he wanted a website that could extend the dialogue out from between the pages. Easy to manage, update, and archive, BrucePhilp.com became a hub for an exceptional mind to mesh his resources.

Endura Energy specializes in commercial-scale rooftop solar systems in Ontario, Canada. As an early adopter in an industry rapidly gathering public attention, Endura needed a brand identity that immediately communicated the sustainability and viability of their product. The logo I developed has an incredible balance and depth thanks its natural inspiration: the mapped path of the sun through the sky over a years time. The resulting shape is an infinite symbol of the suns ceaseless cycle. Sustainability. Reliability. The sun is forever an energy-giving source. The larger circles are the summer sun, with the smaller circles the winter, adding a depth and balance. The glowing orange is warm and inviting. The word-mark is structural and impactful, indicative of a building with the sun endlessly shining down.

Mass Nutrition is a store in Mississauga, Ontario specializing in health food and specialty performance supplements. The intention was for the brand sentiment was to communicate strength without being overly masculine. The logo design is contemporary and conveys notions of sturdiness, stamina and muscle. The M icon is brawny with strong shoulders, and where the circle meets the base of the shape gives the sense of weight-lifting or jumping rope. The store was to feel approachable for people from all walks, whether a casual fitness-goer or a die-hard weightlifter.