Bruce Philp aka Brand Cowboy, is a prominent player in branding insight and critique. As the former chief of GWP Brand Engineering, Bruce has a life-time of experience under his belt when it comes to brand initiatives and strategy. When it came time for him to move on and pursue personal passions of writing, teaching, and public speaking, Bruce needed a personal brand that was as loud as him- bold, solid, prominent. He’s not afraid to say what he’s thinks of you or your ideas, and to be honest, you really should listen to what he has to say. With his recently published new book, Consumer Republic, he wanted a website that could extend the dialogue out from between the pages. Easy to manage, update, and archive, BrucePhilp.com became a hub for an exceptional mind to mesh his resources.